At the end of the Decade of the forties, in 1948, the Basi family started its activity in the textile sector by opening a shop in the city of Barcelona. Since its inception in the textile area, the company stood out for its high quality knitted garments, however, between 1961 and 1962 decided to expand the business strategy and buy Lacoste a license to make and sell articles of clothing of this brand of French origin in Spain. This business bet was the prelude to the internationalization of the brand, which in 1994 sold its products in several European cities, as well as in the United States and Asia.
In addition to this strategy of international expansion, Armand Basi also expanded in sectors closely related with textile and therefore fashion, such as for example the field of sunglasses, watches, home accessories, jewelry, belts, perfumes, etc.
In the commercial sector of perfumery, brand conveys quality and modernity to their eau de toilette. Fragrances aimed at women communicate, in addition to these features, freshness, dynamism, passion, vitality and sensitivity. Ultimately, mixing rational elements, from the cosmopolitan life and the city, with emotional elements, taken from nature. Exquisitely combining these two elements is offered to the female audience a current and high-quality original fragrance. For these reasons the price lose weight in favor of perfect harmony and balance.
In addition, they are not only particularly cared fragrances, also receive special attention designs of containers and boxes, which can be viewed online. The end result is a well kept, attractive and visual set. These perfumes are usable both daily and sometimes unique and special.